Hey, I'm
Laura Block

I’m a freelance Product Designer based in London. I do user research, UX & UI design, user testing and content design.

Available from April 2024.

Open to new opportunities.

experience

Selected Works

Kitt Offices

Don't just rent an office, give your brand a home

Transforming Kitt's office search and locations platforms resulting in a 400% increase in location updates and a 50% increase in external broker enquiries.

User Research
UX Design
UI Design
Design Systems

BP

Preventing fraudulent fuel card activity

Carrying out the end-to-end design process to design and deliver a new vision for payment method management for BP's global fleet management software.

UX Design
Rapid Prototyping
User Testing
Design Systems

BP

Developing content patterns in BP's design system

Using A/B testing to create research-backed language patterns across a new global design system.

Content Design
User Research
Design Systems

Kitt Offices - coming soon

Redefining the live chat experience

Designing a series of workshops to redefine the way Kitt's customer service team speaks with customers on live chat.

Content Design
Workshop facilitation
UX Design

Now Baby - coming soon

Reimagining the antenatal class experience

Undertaking a comprehensive redesign of the Now Baby website, encompassing brand identity, user experience, and content enhancements to better serve expecting and new parents seeking virtual support.

UX Design
UI Design
Content Design

spaze, the Venue and stock Management App

Building the design vision for a SaaS B2B startup

Rapidly designing a full high-fidelity MVP by leading the founders from ideation to sketching to prototyping.

UX Design
UI Design
Rapid Prototyping

Financial services Company

Creating an online educational platform

Researching, ideating and designing a smart educational platform that delivers curated content to the user.

UX Design
Archetype Development
Workshop Facilitation

Professional services Company

Leading a digital transformation strategy

Leading a select group of corporate partners through research and workshops, ultimately delivering a 24-month vision for business and digital transformation.

Service Design
Strategy
Workshop Facilitation

Design at Columbia

Co-founding Columbia University's first and only design community

Designing a service-led experience to make design a visible, accessible, and legitimate career path, now at 800+ members.

User Research
Service Design
Content Design
Strategy

CULPA reviews

Redesigning a content-heavy reviews site

Leading a complete UX & UI overhaul and crafting a seamless digital experience to help university students find engaging classes.

User Testing
UX Design
UI Design
Skills

What I do

UX Research

Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.

UX & UI Design

Building the experience. I use Figma to build wireframes and high-fidelity screens. I'm experienced in designing responsively across web, tablet, and mobile apps.

User Testing

Validating ideas. I build rapid high fidelity prototypes and get out in the field, doing both remote online testing and meeting research participants in person. Build, test, iterate, repeat.

Content Design

What's a UI without words? I like to take a content-first approach to my design work and ensure the language is accessible and intuitive, with design elements there to enhance their effectiveness.