Hi, I'm Laura. I'm a product designer in London.

I'm a freelance product designer based in London. I do user research, UX and UI design, user testing and content design.

Available now for freelance projects.

Featured in

Laura and Hugo Raymond chatting on a bench in a launderette

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What I do

UX research
Understanding your users. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, and identifying job stories.
UX and UI design
Building the experience. I use Figma to build wireframes and high-fidelity screens, and I'm experienced in designing responsively across web, tablet and mobile apps.
User testing
Validating ideas. I build rapid, high-fidelity prototypes and get out in the field, testing remotely online and meeting research participants in person. Build, test, iterate, repeat.
Content design
What's a UI without words? I take a content-first approach to my design work, so the language is accessible and intuitive, with design elements there to make it work even harder.

My favourite tools

Figma
FigJam
Miro
Claude
Gemini
HeyMarvin
RallyUXR
Noteful

Got a project? Drop me a line.

Immediate availability for freelance projects.

design@laurablock.co

Off screen, I'm on stage

I took my first improv comedy class two years ago and have been hooked since. I've performed in shows across London, including the Hen & Chickens Theatre, founded my own troupe, Shoes Daddy, and I'm now training in improvised musical theatre.

Why improv supports workplace skills

Public speakingThinking on your feet in front of a room makes the weekly presentation far less daunting.
ConfidenceImprov asks you to make choices even when you're unsure, and teaches others to back you wholeheartedly.
CollaborationEveryone in the room gets space to contribute, not just the loudest voices.
Creativity"Yes, and" turns half-formed ideas into something worth building.
TrustBeing silly together builds the trust it takes to make bold calls.
EmpathyStepping into different characters helps you see a problem from someone else's point of view.

I'm now booking pilot improv workshops for teams.

Whether you're a project manager, software engineer or customer support specialist, improv can help your team take their soft skills to the next level, while having fun, of course!

Now booking pilot workshops

Book an improv workshop for your team

I'm looking for teams to pilot a new offering of improv workshops and give me feedback.

Every workshop is co-led by me and an improv coach. Together, we design the session around your team's real challenges and bring you closer together.

2- or 4-hour workshops
Teams of up to 16
No acting experience required or expected
Provide a meeting room, or I'll book one for you at cost

Admit one team

£300+ VAT · pilot price

design@laurablock.co

My work

I enjoy projects with complex, undiscovered problems and real end users. Below is a selection of projects that show the kinds of problems where I can flex my skills best.

WebA setup hub for new build homesDesigning an online hub to help people moving into new build homes get set up with their energy supply, solar panels and EV chargers.
WebWould families trust an AI to plan their holiday?Leading research and discovery for an AI family holiday planner, testing how much people are willing to hand over to AI, and designing V1 of the web app.
WebAligning design across the AtlanticChampioning design alignment between UK and US stakeholders, pushing for data-driven product decisions and setting up a new research practice.
Mobile appFast-track your financial goalsYour Money Coach aims to encourage and empower the financial wellbeing of the bank's 10 million mobile app users amidst a cost of living crisis.
Mobile appTransforming the Kitt mobile appUpdating the app's architecture, streamlining desk bookings, and tackling door open issues, all while laying the groundwork for Kitt's design system, Folio.
WebRedefining the live chat experienceDesigning a series of workshops to redefine the way Kitt's customer service team speaks with customers on live chat.
WebPreventing fraudulent fuel card activityCarrying out the end-to-end design process to design and deliver a new vision for payment method management for BP's global fleet management software.